Digital Format Coming
As consumption patterns change, more and more companies are finding new ways to recoup their huge investment. The same situation happen to music industry. Because of the Internet and rampant illegal piracy, the sales of the physical formats are decreasing each year. Variety magazine claimed a 21 percent drop in audio CD sales for the 2007 Christmas season over the previous year. Some analyst even claim that physical formats for multimedia content may be dying on the vine. In order to battle with falling CD sales, music companies seek their fortune in the digital music sales. The following statistic information is from British Phonographic Industry (BPI), which is the British record industry's trade association. Its membership includes four 'major' record companies (Warner Music Group, EMI, Sony BMG, and Universal Music Group) and hundreds of music companies. In their 2007 market report, it shows they made 1.4bn pounds from their yearly sales via retailers, on the high stree